2011 Industry Observations and Trends
We’ve all been privy to the countless articles hitting every technology journal around the world with predictions, forecasts, or trends for the upcoming year. This is no different from any other year, and is virtually an industry ritual that sets the tone for the upcoming year. Amongst these trends, some were obvious, some were reasonable, and one in particular seemed to catch many people off guard: Tape is back, or more precisely, it never went anywhere.
From CNN’s shock at discovering that Google (GOOG) still uses tape backups as their final tier* , to Oracle announcing their latest 5TB Tape technology, tape has prevailed as one of the busier talking points so far this year. Obviously for Spectra Logic, this is neither a problem nor a surprise, but many people are probably asking themselves, "Why? Why Now?" or even "I thought Tape was Dead?" In order to understand this trend, let’s take a look at the other major trends forecasted for 2011: Cloud, Storage Virtualization, Acquisitions, and Overall cost reduction.
As far as cloud is concerned, whether it be a private, hybrid, or public cloud, tape is a logical tier for any hosting infrastructure. It is the strong silent partner, if you will, for two primary reasons: tape continues to be the most cost-effective format to store data on, and tape provides an offline copy of the data for added security. My college computer security professor used to refuse to plug his computer into the internet on the principle that nothing online is ever 100% secure. Unfortunately, in the era of viruses, worms, malicious attacks, and even software glitches, bugs and data corruption, this sentiment is all too true. I bet the Parish of Orleans Civil District Court will take a much closer look at their cloud service provider’s storage method moving forward after losing large amounts of data due to simultaneous disk crashes in a tapeless environment. Thankfully for the Court, they still have paper records to retrieve from**.
Our second case is that of storage virtualization. In 2010, the Active Archive Alliance was formed by Spectra Logic, FileTek, Qstar, SGI, and Compellent with the intention of educating and promoting the concept of active archiving, or extending a file system across multiple storage devices in a virtualized storage pool. With server virtualization dominating the market in 2010, it only makes sense that the virtualization trend would continue throughout the storage infrastructure. The Alliance, however, was not alone in their efforts to reintroduce the concept of seamlessly tiered storage. With data volumes growing in the Exabytes and floor space, power and cooling costs increasing, tape is the ideal resting point for generally inactive data. Even in the era of deduplication, MAID, Thin Provisioning, and other power-saving technologies, tape continues to lead the charge for power efficiency and storage density. Why? Tape is designed to be stored offline, which consumes no power. Additionally, IBM and FUJIFILM have proven that tape is far from reaching its physical limitations for storage density with their 35TB prototype tape***.
Ultimately, our final two trends answer tape’s role in the prior. Oracle now has an investment in tape technology through their acquisition of Sun, and thereby StorageTek’s, tape technologies. IBM, HP, Dell, and Quantum similarly have made an investment in tape technology. Additionally, many of the loudest voices against the tape market have been acquired, some by companies with tape interests, leaving only one large player still beating the "Tape is Dead" drum: EMC. So ask yourself... why would a marketing powerhouse spend such energy on anti-tape promotions, if it weren’t a threat on their radar?
These acquisitions have opened the airwaves for the pro-tape messaging to once again make its way into everyday dialog. Why? Because, like our final trend, it's about overall cost reduction. With tape remaining the leader in both low-cost capital expense and low-cost operational expense storage, and the integration of other technologies with tape, it is once again being discussed as a viable, valuable tier within any datacenter design.
*http://tech.fortune.cnn.com/2011/02/28/google-goes-to-the-tape-to-get-lost-emails-back/
**http://itknowledgeexchange.techtarget.com/storage-soup/i365-involved-in-new-orleans-backup-failure/
***http://www.engadget.com/2010/01/23/ibm-and-fujifilm-develop-35tb-magnetic-tape-cartridges-unveil-i/







