Press Release Detail
Spectra Logic’s Betsy Doughty Named One of 2012’s Women of the Channel for Third Consecutive Year
UBM Channel’s CRN Magazine Recognizes Doughty for Channel Leadership
Denver, CO - August 1, 2012 – Spectra Logic today announced that Betsy Doughty, Director of Channel and Partner Development, has been recognized by UBM Channel’s CRN Magazine as one of the Women of the Channel in 2012. Honorees in CRN’s 2012 Women of the Channel list have made a name for themselves as influential leaders within their own company, and the IT channel as a whole.
Executives on the list were selected by the editors of CRN Magazine based on nominations and applications from a field of vendor channel organizations, distributors and solution providers. Criteria for selection was based on the role each applicant played over the past year in driving revenue for their company and the steps they’ve taken to evangelize the importance of the IT channel.
Betsy has led Spectra Logic’s SpectraEDGE channel program consisting of over 500 channel partners worldwide for the past six years. Under her leadership this past year the company has experienced 10 percent year-over-year reseller partner growth in the U.S. and has expanded internationally with a growth rate of 45 percent. In 2012, she launched EDGE Navigator, Spectra Logic's reseller marketing center, which hosts all of the company's customizable marketing programs including web, email, and mail campaigns along with virtual and live event plans.
“We are pleased to see Betsy recognized for her leadership by the channel industry’s leading publication,” said Molly Rector, executive vice president of product management and worldwide marketing. “At Spectra Logic, we are committed to helping our channel partners provide the best data storage and archiving solutions to their customers. Our channel program is designed to give our partners the tools they need to effectively and efficiently deliver best-in-class solutions, and this has led to Spectra’s overall growth and success worldwide.”
“Now in its 9th annual publication, CRN’s 2012 “Women of the Channel” list honors female executives based on their accomplishments over the past year, and their dedication to driving the overall success of the IT Channel,” said Kelley Damore, VP, Editorial Director, UBM Channel. “This designation is especially important because it recognizes successful and influential women in the IT channel, which has long been considered a male-centric industry. I take great pride in honoring and congratulating these women for their contributions to the industry and their respective organizations.”
Editorial coverage of the Women of the Channel appears in the July 2012 issue of CRN Magazine. Expanded coverage and the full list are featured online at www.CRN.com.
About Spectra Logic Corporation
At Spectra Logic we define, design and deliver innovative data protection and backup solutions through tape backup and disk-based backup, recovery and archive storage solutions. By igniting innovation we challenge expectations of the data protection market with intelligent, integrated, and simple to use backup and archive technologies. Throughout our 30-plus-year history we have delivered high-density, feature rich storage with unmatched service and support to customers worldwide. For more information, visit www.SpectraLogic.com.
UBM Channel (www.ubmchannel.com)
UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With more than 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives, managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a UBM company. To learn more about UBM Channel, visit us at http://www.ubmchannel.com. Follow us on Twitter at http://twitter.com/ubmchannel.
UBM plc (www.ubm.com)
UBM plc is a leading global business media company. We inform markets and bring the world’s buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.
Linda Dellett, 303-439-9398
Meredith Bagnulo, 303-513-7494
Scott Regan, Senior Marketing Manager