The 5 W’s: A Break Down of Spectra Logic and Hammer’s New Partnership

Earlier this week, Spectra Logic and Hammer distributed an exciting press announcement, reporting the details of their newly signed EMEA-wide distribution agreement. Spectra is thrilled to be working with Hammer, and looks forward to seeing where their new partnership leads them.

Who is Hammer?
Hammer is an award-winning, specialist value-add distributor with a dedicated history to data storage, servers and end-to-end IT solutions, offering a world-class portfolio of vendors. Hammer has strong commitment to satisfying ever-changing business needs, driving innovation and customer growth, and facilitating unique ways of adding value.

Where is Hammer located?
Hammer has its headquarters in Basingstoke, England, with a staff of 165, and has increasing European presence with offices in the Nordics, Italy, Netherlands, Belgium, France and Germany. Hammer distributes throughout Europe, and ensures customers receive a technical, commercial and competitive business advantage.

What does Spectra Logic and Hammer’s new partnership entail?
The partnership will see Hammer adding Spectra Logic’s deep storage tape and disk-based products to its portfolio and will allow Spectra Logic to strengthen its position in key backup and archive markets. As Spectra Logic’s object-based storage systems links directly to the public cloud, this distribution agreement will also enable Hammer to enhance its current cloud portfolio.

Why are Spectra Logic and Hammer partnering together?
By partnering with Hammer, Spectra will grow its enterprise-level reseller customer base. By partnering with Spectra, Hammer will increase its high-performance computing offering to its partners and customers. Adding Spectra Logic’s data workflow storage solutions will allow Hammer to reach a whole new genre of users, seeking a complete data workflow.

When will Hammer begin distributing Spectra Logic products?
Hammer’s distribution of Spectra Logic products went live on Monday, February 20th. Channel resellers interested in selling our solutions may simply reach out to Hammer for more information and to get involved. Distribution will primarily be geared towards surveillance, high performance computing (HPC), hybrid cloud, and general and enterprise IT data users.

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Two Spectra Executives Named 2017 CRN Channel Chiefs

This week, CRN®, a brand of The Channel Company, announced its 2017 Channel Chiefs. This annual list recognizes executives in the IT channel driving revenue and growth in their organizations through relationships with channel partners. Spectra Logic is proud to have two of its own executives included this year: chief sales officer, Brian Grainger, and senior director of marketing, Betsy Doughty.

Channel Chief honorees are selected by CRN’s editorial staff on the basis of their professional achievements, standing in the industry, dedication to the channel partner community and strategies for driving future growth and innovation. Each of the 2017 Channel Chiefs has demonstrated loyalty and ongoing support for the IT channel by consistently promoting, defending and executing outstanding channel partner programs.

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Spectra Logic: Year in Review

Yesterday morning, Spectra Logic launched a press release announcing its tenth consecutive year of profitability at the close of 2016. As we reflect on the past calendar year, Spectra sure has a lot to celebrate. We accomplished a lot in 2016, and are looking forward to an equally successful 2017.

Here is a recap of some of our top achievements:

1) BlackPearl Clients: In 2016, we introduced exciting new BlackPearl integrations with Cyberduck, Ceph and Lustre. These new clients make it easy for customers to move data to Spectra’s deep storage appliances, greatly reducing the cost and complexity of storing data in long-term archives. Spectra also certified several BlackPearl clients for Media and Entertainment in 2016, including Avid, CatDV, Imagen, EMAM, and Marquis. Visit the Spectra Logic Developer Program website for BlackPearl developer resources.

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Step Up to Big Data Archive Challenges with New HPE Enterprise Tape Solutions

Authors:

  • Sarah Clew, WW Product Marketing Manager, Backup, Recovery and Archive (BURA), HPE Storage
  • Brian Grainger, CSO, Spectra Logic

Just for large enterprises that require scalability, low costs, simplified management and reliable long-term retention to manage ExaScale capacities: HPE announced at Discover London 2016 our partnership with Spectra Logic to deliver two new tape archive solutions – HPE T950 and HPE TFinity ExaScale. Read on to find out how these new library offerings can help your business step up to the archive challenges posed by big data growth.

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Without question, Big Data is a prevalent term in the IT world. However, it’s a term that has several different meanings associated with it. According to Gartner, Big Data is frequently referred to as vast volumes and varieties of data types that require cost-effective means of processing to produce insights that can inform decision making and business procedures. Data volumes of this kind are often collections of new types of data that have emerged with the advent of social media platforms, high definition and special FX technologies, as well as 3D and 4D capabilities in media, healthcare and engineering. Not to mention an increase in the usage of rich media such as product videos, galleries, podcasts and infographics that are now an essential part of any business’s communications toolkit.

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#ICYMI – This Week at Supercomputing 2016

This week, the Spectra Logic team travelled to beautiful Salt Lake City to exhibit at one of our largest industry trade shows of the entire year, Supercomputing. Also referred to as SC16, Supercomputing is an international conference for high performance computing, networking storage, and analysis. More than 11,000 people attended this year’s show, with hundreds paying a visit to Spectra’s booth. Our executive team met with Spectra end users, partners, press and analysts from around the world, all coming together to discuss why #HPCMatters. Here’s a summary of Spectra’s promotions at the event, #ICYMI:

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Dancing with Boulder Stars 2016

Last week, Spectra Logic’s Senior Director of Marketing, Betsy Doughty, participated in the YWCA of Boulder County’s seventh annual Dancing with Boulder Stars fundraiser. The event, which is modeled after the hit TV show “Dancing with the Stars,” took place on Tuesday night at Colorado’s historic Boulder Theater, located off Pearl Street. Local “celebrities” paired up with professional dance instructors and performed a variety of dance numbers including hip hop, swing and salsa. Audience members were encouraged to vote for their favorite dancer with donations, and the dancer with the most money was chosen as the winner of the competition. In the end, the event ended up raising more than $40,000, with all proceeds being donated to the YWCA.

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Betsy Doughty and Brian Grainger Named to CRN “100 People You Don’t Know But Should” List

Each year, CRN®, a brand of The Channel Company, compiles a list of 100 People You Don’t Know But Should, to celebrate under-the-radar channel management team members from the industry’s top vendors and distributors. The CRN editorial team, assessing feedback from solution providers and other industry executives, selects those that have worked tirelessly to create, promote and manage programs and policies that support and advance the IT channel.

This year’s list recognizes Spectra’s own Chief Sales Officer, Brian Grainger, and Senior Director of Marketing, Betsy Doughty.

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Spectra Fall Trade Show Season is in Full Swing

Fall has always been a busy time for Spectra Logic in terms of trade show activity, and this year is no exception! Between September and December, Spectra plans to participate in more than 14 industry events around the globe. Two of our most prominent events this season include IBC Show, which we attended in Amsterdam last week, and Supercomputing, which will take place in Salt Lake City, UT, November 14-17. Spectra is looking forward to engaging with customers, partners and other industry professionals, showcasing its deep storage solutions, and participating in several speaking opportunities.

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IBC Show:
This year’s IBC Show was a huge success for Spectra! Hundreds of attendees visited our booth, Spectra executives took part in meetings with partners and customers, our BlackPearl Deep Storage Gateway was up for an IABM Design & Innovation Award, and we co-sponsored an event with industry-leading technology partner Avid. We look forward to returning to IBC Show in 2017 and are excited to see what next year brings!

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Supercomputing:
At Supercomputing 2016, we will be exhibiting in Booth #1401, and will be showcasing a variety of Spectra products including: TFinity ExaScale Edition Tape Library (5-frames) with custom skins, full rack including T380, BlackPearl, ArcticBlue, Verde DPE, and our High Performance Transporter (HPT) demo tabletop. We are up for an HPCwire Readers’ Choice Award and will also be hosting a Happy Hour event, Wednesday, November 16th – featuring our first ever SC16 TweetUp! Follow us @SpectraLogic for more information.

Other events that Spectra Logic will be attending this fall include: Oklahoma Supercomputing Symposium (Sept 20-21), WFX – Worship Facilities Conference & Expo (Sept 21-22), IP Expo Europe (Oct 5-6), eResearch Australasia (Oct 10-14), Broadcast India (Oct 20-22), CMMA 2016 National Conference (Oct 22-25), SMPTE Hollywood (Oct 24-27) and NAB Show NY (Nov 9-10). For a full list of events and tradeshows Spectra Logic plans to attend, visit the events page on Spectra’s website.

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Bring Your Parents to Work Day

On Friday, August 26th, Spectra Logic hosted its first ever “Bring Your Parents to Work Day” event. The event was put together by Summit, Spectra’s women’s leadership group, and took place at Spectra’s headquarters in Boulder, CO. Employees were encouraged to invite not only their parents, but spouses, and close family and friends as well.

To kick it off, the day began with attendee registration and breakfast, a company headquarters tour, and a Storage 101/Product Overview session.

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Around noon, guests were provided lunch and received a brief company history overview from Spectra CEO Nathan Thompson.

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The afternoon concluded with a brief market discussion and show-and-tell of a few of Spectra’s customer case studies from Senior Director of Marketing, Betsy Doughty, and Sales Regional VP, Chris Shannon…

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…and an end-of-day company barbeque!

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Spectra’s associates had a great time showing their friends and family around and teaching them all about what our company does. “It was so much fun and interesting to see where my son and my daughter in law work and learn about the innovations of data storage,” said Bring Your Parents to Work Day attendee, Ann Larsen. “Enjoyed meeting all the other employees and the exceptional hospitality. It was definite win for Spectra.”

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How Slovnaft Oil Refinery Is Utilizing Spectra Logic Deep Storage Tape to Preserve its Data Forever

Employees in the oil and gas industry require digital metrics to understand what resources are hiding beneath the Earth’s surface and, more importantly, how to extract them. Energy companies manage massive amounts of these metrics (or data) that must be preserved and accessed quickly to make technical decisions both daily and for many years into the future.

Slovnaft

Slovnaft, an oil refinery based in Bratislava, operates the largest network of filling stations in Slovakia. It is one of the top three oil refineries in Europe, processing between five and six million tons of crude oil each year. Slovnaft stores reservoir metrics, machinery and personnel performance statistics, oil flow rates, and pressure metric data that must all be accessible to multiple users within the company at a moment’s notice.

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